Jennifer Houghton Net Worth | Turtle Creek Lane

Publish date: 2024-06-13

Jennifer Houghton Net Worth – $1 million

What is Jennifer Houghton’s net worth?

Introduction

Jennifer Houghton is an American interior decorator, blogger, entrepreneur, social media influencer, and founder of Turtle Creek Lane.

The Origin Story

Jennifer Houghton was born and raised in Bountiful, Utah, where she attended both primary and high school.

Immediately after graduating, she enrolled at Southern Methodist University and Bringham Young University and graduated with a bachelor’s degree in English.

While she spent a decent amount of time and money pursuing higher education and earning a degree that she presumably intended to put to work, she wanted to pursue her real passion – interior decorating.

According to her website, Houghton is known for her elaborate, beautiful, and stunningly over-the-top home decorating skills and her eye for catchy decor.

When Houghton’s often asked why she pursued a career in decorating, she always gives different variations of the same answer – she enjoys decorating homes to make them full of joy and happiness.

When it comes to her influence, she credits her mom for her love for decorating. When she was young, she remembers late in the evenings before special occasions and holidays, her mom would hibernate in the family garage to create decorations for the home.

Although there are many interior decorators in that distinctively creative space, she stands out from the bunch because she learned to master digital marketing, and her vehicle of choice is Instagram and blogging.

Turtle Creek Lane

Houghton is the founder and operator of Turtle Creek Lane, which started as a personal blog but has morphed into a mammoth of a business.

It began as a home decor blog for moms and designers alike who sought information online to transform their space.

In the more recent years, it’s morphed into a lifestyle, beauty, and home decor blog, and it’s been the catapult that transformed her from an interior decorator to a social media influencer.

Most of her content focused on how she celebrates holidays and really anything she can celebrate.

Houghton believes that everything in life should be celebrated; therefore, she never runs out of reasons to decorate her home with embellished, colorful decor and post content.

She has five children ranging from teenagers to young adults, and they’re very much a part of her business.

One of the aspects of her business that sets her apart from her competitors is her distinctive decorating style. She is known for her large mansion home in Houston, Texas, which she uses as the backdrop and staging scene for decorating.

Whether it’s Christmas, Valentine’s Day, or just another family day, she decorates the entire home predominantly pink and white and applies a hyper-feminine approach.

Her brand grew so much that large American retailers contacted her to collaborate and promote their items. Like nearly all influencers, she accepted the collaborations, and they’ve become a significant part of her lucrative income.

One of her most extensive collaborations is with Sam’s Club, an American membership-only chain for retail warehouse clubs that are chapters of Walmart, Inc. Many of her posts promote their items and direct her readers back to the retailer.

Prior to the successful career that earned her the title of “self-made millionaire,” she and her husband Steven were poor. She would often rely on her mom to give her money for the basic necessities such as living expenses.

Despite their regrettable financial situation, she still found joy in decorating her apartment with Christmas decorations.

During an interview, she recalls living in her first apartment with her husband, and she could only afford one string of lights. While this comes nowhere close to how she decorates her Houston mansion now, she still felt immense joy.

That’s when she knew she had a passion for bringing happiness and life into a home through decorating.

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Jennifer Houghton – Net Worth

So, how much is Jennifer Houghton worth?

Houghton earned most of her wealth from working as an interior decorator as well as founding and managing Turtle Creek Lane.

Some of her sponsors via her Instagram account are – Walmart, JCPenney, and more.

Houghton is not just your average interior decorator; she draws the attention of millions of captivated onlookers who try their best to mimic her style. Her image is widely set apart from her competitors.

She credits her ability to alter her designs regularly, making every new design somewhat of a mystery to her design enthusiast fans.

For example, she converted her house porch into a bunny borough for easter one year. She was inspired to do this after noticing a little borough underneath her house when her husband was doing yard work.

She explains that her designs always differ because she takes inspiration from her family and everyday life.

Houghton’s become a household name across North America, and many designers look to her for unique and stand-out inspiration. In addition, she’s become a pillar of turning your life into anything you want if you focus on your passion and what you do best.

Therefore, Jennifer Houghton has an estimated net worth of $1 million.

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